The story in brief
Triplemoon replaced guesswork about where to launch and who to call with provider-level market data. Marketing-sourced pipeline is up 10x, and the fastest deals now close in about a month.
The challenge
Triplemoon partners with pediatricians to integrate mental and behavioral health services directly into primary care for children and families, serving commercially insured and Medicaid populations.
Triplemoon made granular market data the foundation of its commercial strategy from day one, because two realities break the standard go-to-market playbook.
- Reaching physicians takes personal outreach. Direct mail, calls, and in-person visits, not digital ads. There is no spray-and-pray path to this ICP.
- Market economics vary state to state. The wrong launch markets quietly destroy margins. Others had entered dozens of markets indiscriminately, only to lose money in many of them every month.
The realistic alternatives, hiring a data scientist to run a one-time analysis on purchased data or scraping the web by hand, were slow, expensive, and static.
You have finite dollars, resources, and time. You don't have ten years to piddle your way through a random list of doctors to figure out who is going to work best.
Lauren Gage, Founder and CEO
The solution
Bonfire Analytics gave Triplemoon a full where-to-play and how-to-win toolkit for its go-to-market motion:
- Market entry strategy. Payer and provider insights to identify which markets offered the best environment for Triplemoon's growth and margin targets.
- Granular ICP identification. Pinpointing the specific behavioral health-relevant clinics and providers that match Triplemoon's ideal customer profile.
- End-to-end sales and marketing activation. Clinic identification and account-based marketing for ICP-aligned accounts, activated directly in HubSpot.
- Self-serve HubSpot insights. A seamless HubSpot integration puts ICP insights in the tools the team already uses, so anyone can self-serve in a few clicks, for example filtering target clinics by city ahead of a conference trip.
Impact and ROI
10x
increase in marketing-sourced pipeline
Targeting only ICP-aligned clinics turned the same marketing budget into an order of magnitude more qualified pipeline.
1 month
lead-to-close on the fastest deals
Account-based marketing warms ICP-aligned accounts ahead of calls and visits, so every touch lands warm. One cold-called clinic asked where do we sign by the end of the first meeting.
We've been fortunate to get to know the Bonfire team and platform deeply over the past year and have been so impressed by the power of their data and analytics, backed by high quality customer support. It's been a real edge for Triplemoon!
Lauren Gage
Founder and CEO, Triplemoon
More than a data tool
Product and service, together
For Triplemoon, the world of pure SaaS products is over. Nobody wants to just buy a technology tool, they want to buy an experience. Bonfire offers both: a high-fidelity, data-driven product alongside a high level of service.
The math works too. Bonfire's pricing made sense from an ROI perspective from day one, and it continues to make sense as Triplemoon's investment grows.
See your market the way our customers do
Bonfire maps your ideal customer profile to the provider level and delivers it inside the CRM your team already uses. Book a demo and we will walk through what that looks like in your market.
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