Our mission is to accelerate healthtech adoption through commercial insights

The reality is that selling into healthcare is difficult and frankly painful - spray-and-pray outreach, poor conversions, and capital intensive - especially without the right data. Our founders Jaya and Vinay lived that frustration firsthand, working in roles where data was scarce, fragmented, and nearly impossible to translate into commercial action.

Bonfire Analytics was created to change that. By bringing together trusted healthcare data, advanced analytics, and a deep understanding of the nuances of the GTM process, we built a platform that gives leaders the clarity they need to move with speed and confidence. Today, Bonfire is powering growth for innovators across digital health, medical devices, and beyond.