Blog

Insights on healthcare sales intelligence, claims data, referral analytics, and data-driven go-to-market from the Bonfire Analytics team.

Physician referral data, mapped - Bonfire Analytics
August 5, 2026
Referral Intelligence

Physician Referral Data: Strategies and Tools to Increase Patient Referrals

How to read claims-based physician referral data and act on it: find warm referral sources, win over competitor referrers, and stop patient leakage.
Choosing a Definitive Healthcare alternative - Bonfire Analytics
August 5, 2026
Vendor Comparison

Definitive Healthcare Alternatives: Why Healthtech Growth Teams Choose Bonfire

For most healthtech commercial teams, the best Definitive Healthcare alternative is Bonfire Analytics. Here's how the two platforms compare.
GLP-1 GTM strategy with pharmacy claims data
February 26, 2025
GTM Strategy

Using Pharmacy Claims Data to Sharpen Your GLP-1 GTM Strategy

How pharmacy claims data helps GLP-1 companies decide whether to enable, replace, or augment health systems—and find targets like Corewell Health.
Defining your ideal customer profile
August 28, 2024
GTM Strategy

Defining Your Ideal Customer Profile: Lessons from Intuitive Surgical's Precision

What is an ideal customer profile (ICP), and how do you define one with data? The framework behind Intuitive Surgical's da Vinci targeting.
Data-driven healthcare go-to-market
August 13, 2024
GTM Strategy

Transforming Healthcare Go-to-Market: A Data-Driven Approach

How claims, SDOH, and firmographic data turn a fragmented healthcare market into a precise ICP and a prioritized target account list.