Terms & Conditions

Last updated: September 4, 2025

Welcome to Bonfire Analytics, Inc. ("Bonfire", "we", "us", or "our"). Please read these Terms & Conditions (“Terms”) carefully before using our website and services (collectively, the “Service”).

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1. Acceptance of Terms

By accessing or using our website (https://www.bonfireanalytics.com) or any related services, you ("you" or "User") agree to be bound by these Terms. If you do not agree, please do not use our Service.

2. User Eligibility

You must be at least 18 years old or have reached the age of majority in your jurisdiction to use our Service. By accepting these Terms, you represent and warrant that you meet this eligibility requirement.

3. Account Registration, Security & Access

  • Certain features require account creation. You agree to provide accurate, current, complete information during registration.

  • You are responsible for safeguarding your login credentials and for any activity under your account.

  • Notify us immediately of any unauthorized access or breach.

4. Use of Data & Content

  • The Service may include datasets and insights into healthcare providers for commercial strategy purposes.

  • You may access and utilize the data provided for legitimate business purposes only and must comply with all applicable laws and regulations governing data use and privacy (e.g., HIPAA, where applicable).

  • You must not reverse-engineer, resell, redistribute, reproduce, or repurpose the data provided, except as expressly permitted in writing by Bonfire.

5. Intellectual Property

All content, features, and technology associated with our Service—such as datasets, UI, text, graphics, logos, and software—is the property of Bonfire or our licensors and is protected by intellectual property laws. You may not reproduce or create derivative works without permission.

6. Confidentiality

  • We may share Confidential Information through performance, demonstrations, or onboarding.

  • You agree not to disclose or use our Confidential Information except to exercise your rights under these Terms.

7. Disclaimers & Limitation of Liability

  • Our Service is provided "as-is" without any warranties, express or implied, including merchantability, fitness for a particular purpose, or non-infringement.

  • We do not guarantee that our insights will result in business outcomes, including sales conversions.

  • In no event shall Bonfire be liable for indirect, consequential, incidental, punitive, or special damages arising out of—or in any way related to—your use of or inability to use the Service, even if advised of the possibility.

8. Indemnification

You agree to indemnify, defend, and hold harmless Bonfire, its officers, employees, agents, and affiliates from any claims, damages, liabilities, losses, or expenses (including attorney’s fees) arising from your violation of these Terms or misuse of the Service.

9. Termination

  • Either party may terminate your access with or without cause.

  • Upon termination, your rights under these Terms immediately cease, and you must stop using and destroy any materials obtained via the Service.

  • Obligations regarding confidentiality, intellectual property, and liability will survive termination.

10. Privacy

Our Privacy Policy outlines how we collect, use, and protect your personal information. By using the Service, you also accept the Privacy Policy’s terms: https://www.bonfireanalytics.com/privacy-policy 

11. Modifications

We may modify these Terms at any time. Updated versions will be posted on our website, and continued use of the Service after changes constitute acceptance of the revised Terms.

12. Governing Law & Jurisdiction

These Terms shall be governed by the laws of the State of Delaware, without regard to its conflict-of-law provisions. Disputes will be resolved in the state or federal courts in Delaware, and both parties consent to exclusive jurisdiction.

13. Entire Agreement

These Terms, together with any additional agreements (e.g., subscription or order forms), constitute the entire agreement between you and Bonfire regarding the Service, and supersede all prior understandings or agreements, written or oral.

14. Contact Us

If you have questions or need to contact us regarding these Terms, please reach out via the contact methods provided on our website.