How Point Designs multiplied sales efficiency by 3x

Point Designs is a Boulder-based company that creates heavy-duty prosthetic solutions for people with finger and thumb amputations, helping people with upper limb loss and limb difference regain their mobility.

The business was growing, but the team had not built a repeatable or scalable go-to-market motion. Expansion leaned on existing relationships, and the sales approach had grown reactive to inbound interest rather than driven by a targeted outbound strategy.

Knocking on clinicians' doors without a plan was uneconomical, and the team had no way to tell which accounts actively supported the core business segment.

Mike Benning, Director of Sales and Marketing: "We were very much flying blind without having any forward-looking data that helped us identify and prioritize which accounts to target within any of our market segments."

Bonfire gave the Point Designs sales team visibility into the entire prosthetic market through a single web-based platform, covering:

• Medical claims trends for patient populations with finger, wrist, and arm amputations
• Prosthetists, orthotists, and surgeons across the country seeing those patients and likely to benefit from Point Designs products
• The affiliated physician groups, hospitals, and health systems that serve as target accounts for broader partnerships